{"id":1975,"date":"2021-10-16T10:42:40","date_gmt":"2021-10-16T15:42:40","guid":{"rendered":"http:\/\/dustyg"},"modified":"2023-01-09T13:27:55","modified_gmt":"2023-01-09T18:27:55","slug":"recognizing-the-need-is-the-primary-condition-for-design","status":"publish","type":"post","link":"https:\/\/getjanhost.com\/staging\/seo\/recognizing-the-need-is-the-primary-condition-for-design\/","title":{"rendered":"How to boost the visibility of your agency with google my business"},"content":{"rendered":"\n

Google My Business is a tool (similar to a website) that helps people find your real estate business whenever they search for real estate services in your area.<\/p>\n\n\n\n

Whenever a person does a Google search for a professional in their area (i.e. \u201creal estate agents in [your local area]\u201d), if the business has a Google My Business page, the search results would bring those businesses near the top of the search results page. <\/p>\n\n\n\n

When used correctly, it can significantly boost your real estate business\u2019 visibility and draw many more leads and prospects your way.<\/p>\n\n\n\n

And the best part? It\u2019s free and only takes a few minutes to set up. <\/p>\n\n\n\n

SETTING UP YOUR GOOGLE MY BUSINESS PROFILE<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

STEP 1: GO TO BUSINESS.GOOGLE.COM AND CLICK ON \u201cMANAGE NOW.\u201d\u00a0<\/strong><\/h3>\n\n\n\n
\"\"
Google Business Profile Homepage<\/figcaption><\/figure>\n\n\n\n

STEP 2: ADD THE NAME OF YOUR AGENCY<\/strong><\/h3>\n\n\n\n

Use your exact business name as it shows up in the real world. (business cards, website, etc.)<\/p>\n\n\n\n

STEP 3: CHOOSE THE ADDRESS THAT WILL SHOW UP WHEN CUSTOMERS ARE LOOKING FOR YOUR BUSINESS<\/strong><\/h3>\n\n\n\n

Similar to step 2, enter an address that is consistent across the board. <\/p>\n\n\n\n

STEP 4: CHECK TO CONFIRM THAT YOU DO SERVE CUSTOMERS OUTSIDE OF THIS LOCATION <\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

There are 2 reasons it\u2019s important to set up your profile to serve customers outside of your address location:<\/p>\n\n\n\n

    \n
  1. As a real estate agent, you serve a number of local areas, not just the suburb you operate in<\/li>\n\n\n\n
  2. Being set up to serve customers outside of your office address gives you the opportunity to rank for searches outside of your city address. <\/li>\n<\/ol>\n\n\n\n

    There is one caveat to note. If individual agents also set up a google my business profile, they\u2019ll be competing with the agencies in the rankings. Whether or not you decide to do this is at the discretion of each agency principal. <\/p>\n\n\n\n

    STEP 5: ADD THE AREAS YOU SERVE.<\/strong><\/h3>\n\n\n\n

    There is no limit on how many suburbs or postcodes you want to add to your areas served list, so you can be as hyperlocal as you\u2019d like. <\/p>\n\n\n\n

    STEP 6: CHOOSE THE CATEGORY THAT FITS YOUR BUSINESS BEST. <\/strong><\/h3>\n\n\n\n

    If you are a real estate office, enter \u2018real estate agency\u2019 and if you are an individual agent, enter \u2018real estate agent\u2019. <\/strong><\/p>\n\n\n\n

    STEP 7: ENTER THE CONTACT DETAILS YOU WANT TO SHOW CUSTOMERS.<\/strong><\/h3>\n\n\n\n

    For the phone number, it\u2019s best to enter a local number that\u2019s the same as that which can be found on your site. A single number used everywhere is a positive signal to Google that demonstrates consistency. <\/p>\n\n\n\n

    Enter your current website URL linking to your trusty real estate website.<\/p>\n\n\n\n

    STEP 8: FINISH AND VERIFY YOUR BUSINESS.<\/strong><\/h3>\n\n\n\n

    Google will automatically set up a page for you if you don\u2019t already have one. <\/p>\n\n\n\n

    There may be an option to verify your business by phone or email, but more commonly a code will be physically mailed to you within a week. Once you receive it, login in to the web address you receive with the code to verify your page. <\/p>\n\n\n\n

    STEP 9: DELETE ANY DUPLICATE PAGES<\/strong><\/h3>\n\n\n\n

    If you happen to have duplicate Google My Business pages, (maybe you changed your name or set up a page, but never finished) delete all of them. <\/p>\n\n\n\n

    As a general rule of thumb, Google does not want to see duplicate content. <\/p>\n\n\n\n

    If your business has multiple locations, it\u2019s ok to have multiple Google My Business real estate pages for each location.<\/p>\n\n\n\n

    STEP 10: ADD PHOTOS TO YOUR GOOGLE MY BUSINESS REAL ESTATE PAGE.<\/strong> <\/h3>\n\n\n\n

    From your Google My Business Dashboard under \u201cphotos,\u201d you can upload your logo\u2019s image, a cover photo to showcase the personality of your business, a video if desired and photos of your business\u2019 interior and exterior. <\/p>\n\n\n\n

    When it comes to your logo, the smallest size you can use is 250 x 250 pixels, but keep in mind that bigger photos will look better. This photo will show up in search engine results pages, so make this look the best you can.<\/p>\n\n\n\n

    STEP 11: WORDSMITH YOUR BUSINESS DESCRIPTION.<\/strong><\/h3>\n\n\n\n

    Not only should you go into detail about your business here, but your description should be SEO optimized (pay attention to keywords) to further help with overall visibility and traffic. <\/p>\n\n\n\n

    A business description of 250-400 words is ideal, but don\u2019t cut and paste your website. Even though it\u2019s your<\/em> website, it\u2019s still duplicate content.<\/p>\n\n\n\n

    STEP 12: GIVE PEOPLE A REASON TO VISIT YOUR GOOGLE MY BUSINESS PAGE<\/strong><\/h3>\n\n\n\n

    Make sure that you post content on your page (you can re-use your blog content) and respond to any comments. <\/p>\n\n\n\n

    You can also encourage activity on your page by liking and commenting on other local business pages. They are likely to reciprocate and Google rewards \u2018active\u2019 those pages.<\/p>\n\n\n\n

    Properly setting up your Google My Business page and optimizing it with the tips above is a free and easy way to generate more quality leads and ultimately increase your bottom line. <\/p>\n\n\n\n

    While it\u2019s not a \u2018set and forget\u2019 activity, it is a low effort high ROI activity your agency can reap the benefits of. <\/p>\n\n\n\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Google My Business is a tool (similar to a website) that helps people find your real estate business whenever they search for real estate services in your area.<\/p>\n","protected":false},"author":1,"featured_media":8865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nHow to boost the visibility of your agency with google my business | Janhost Staging<\/title>\n<meta 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