Janhost

Google/Microsoft Ads Client Intake Form

Please take the time to answer all the questions below. It is important to complete your Marketing Campaign in a timely manner.

Client Details

Business Name

Business Email

Business Website URL

Setup

Goals & Expectations

What is the business looking to achieve through Google Ads? How will the success of this campaign be measured?

Competitors*

Who are the business's main competitors? We ask this so we can analyze their advertising strategies and discover ways to outperform them. We can also estimate how much they are spending on Google Ads, and that can help inform us on current and future budget decisions.

Geo

Where would you like the ads to appear? We can target by zip code, city, state, country, and continent.

Target Audience

Who should ads be shown to? Please include any notes on demographics, what sites the target market visits regularly, interests the target market has/shares, etc.

Ad Focus

Are there any specific products and/or services to focus on?

Keyword Ideas

What do people search for to find the products/services being advertised?

Ad Scheduling

Do ads need to run on a schedule? If so, please list the details here.

Monthly Budget

What is the monthly ad spend for this account? We can help you decide if you’re not sure.

Max. Acceptable CPA

What is the most that should be spent on acquiring a new customer through these campaigns?