Google Ads Onboarding Questionnaire
Please take the time to answer all the questions below. It is important to complete your Marketing Campaign in a timely manner.
Client Information
Company Name
Contact Person
Email Address
Phone Number
Company Website
Business Address
Business Overview
Describe your business
What products or services do you offer?
Who is your target audience?
What is your unique selling proposition (USP)?
What are your business goals for the next 6-12 months?
Current Marketing Efforts
Are you currently running any online marketing campaigns? If yes, please specify
Have you used Google Ads before? If yes, what was your experience?
What other advertising platforms are you currently using?
Campaign Goals
What are your primary goals for this Google Ads campaign? (e.g., increase sales, generate leads, boost website traffic, brand awareness)
Are there any secondary goals?
What are the key performance indicators (KPIs) you want to track? (e.g., CTR, conversion rate, cost per acquisition)
Target Audience
Who are your ideal customers? (Demographics, interests, behavior, location)
Do you have any specific geographic locations you want to target?
Are there any specific times or days you want your ads to run?
Ad Content
Do you have any existing ad copy or creative assets you want to use?
Are there any specific keywords or phrases you want to target?
Are there any negative keywords you want to exclude from your campaign?
Budget and Bidding
Do you have a preferred bidding strategy? (e.g., manual CPC, automated bidding)
What is your target cost per acquisition (CPA) or return on ad spend (ROAS)?
Competitor Analysis
Who are your main competitors?
Do you know if they are using Google Ads? If yes, what keywords or strategies are they using?
Is there anything specific you want to avoid or emulate from your competitors’ campaigns?
Conversion Tracking
Do you have conversion tracking set up on your website?
What actions do you consider a conversion? (e.g., form submissions, phone calls, purchases)
Do you have Google Analytics set up and linked to your Google Ads account?
Additional Information
Are there any upcoming promotions, events, or product launches you want to include in your campaign?
Do you have any specific preferences or requirements for your ads?
Is there anything else you want to share that will help us create the best campaign for your business?
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